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Solutions for Content Creators

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Header image showing a content creator creating a range of different marketing and sales materials

Reducing the compliance burden

A content creator who is frustrated by amount of time and effort needed to create content which is compliant

We understand that content compliance often places a significant overhead on content creators

We know that content creators often get very frustrated by the:

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  • Challenge of understanding what is needed for their content to be compliant

  • Time taken to find and then add the required compliance wording into their content

  • Number of times that their content fails the approval process and has to be re-worked

And we know that content creators feel that:

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  • They waste a lot of time on compliance related tasks

  • Their content can take a long time to get approved … often resulting in:

    • Missed deadlines

    • Lost opportunities

The good news ... it doesn't have to be that way!

What is easily possible

Even for content that is subject to complex regulatory requirements, it is easily possible to achieve a position where content creators are able to:

 

  • Update their content to meet all compliance requirements in less than 10 minutes … probably, in less than 5 minutes

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  • Get more than 90% of their content approved 1st time around

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  • Cut overall approval times down to 1 or 2 days

Overall Workload

30% to 60% reduction in compliance related workload

Free up time to be spent on more valuable and more enjoyable activities.

What content creators need 

Diagram showing the 7 key solutions and highlighting the solutions that provide the most benefit for content creators
To achieve the most efficient way of managing content compliance, content creators need all of the 7 key solutions to be in place.

However, 2 of those are likely to produce the most benefits: 
 
  • No. 5 - Compliance Briefing
  • No. 6 - Compliance Checking System
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7 KEY SOLUTIONS

We have a detailed guide to each of the 7 key solutions.

Note. Several of the 7 Key Solutions provide a range of features / functionality that are not directly related to content compliance. However, achieving the most efficient way of managing content compliance, normally requires those solutions to have some content compliance features or functionality. 2 examples are a) Work Management System and b) Digital Asset Management System

The most important solution for content creators

A Compliance Briefing will normally provide the biggest benefits for content creators

A good briefing defines everything that is needed for any content to be compliant.

 

This includes:

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  • Providing the specific wording to be used in the content – including disclaimers / disclosures, warnings and footnotes

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  • Guidance about where wording should be located and how it should be displayed

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  • Guidance covering all other compliance requirements – including aspects such as tone of voice, readability and use of jargon or abbreviations

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Effective & Efficient Compliance Management
Compliance Briefing

Compliance briefings help content creators by significantly cutting the:

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  • Time needed to add the compliance wording into their content

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  • Approval failure rate ... by enabling a 1st time approval rate of more than 95%

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  • Overall time needed to get content approved and available for use​

Just using compliance briefings will typically reduce overall compliance related workload by between 40% and 70%.

Find out about our Compliance Briefing Service

An on-demand service that produces a content specific "compliance briefing" that provides everything needed to ensure that any content or material is compliant.

Image that provides a link to the section covering the Compliance Briefing Service

How we can help content creators get what they need 

How we can help, will depend on what phase you are in ...
Discovery
1
You want to understand:
 
  • What improvements are possible 
  • Which of the 7 key solutions are needed and which are the most important
  • Whether any new technology is needed
  • What additions or changes are needed to the current systems and way of working
  • What the likely costs and benefits are
If you are in this phase, the services below are most likely to be of interest:
Description of this service
Quickly identify opportunities to significantly improve the way that content compliance is managed for content creators
Establish where you are today, where you want to be and how to make key improvements, fast!
The ideal content compliance solution for content creators in your organisation
Compare different solution options and understand which ones are affordable and which ones provide the best return
Solution & Supplier Selection
2

You have decided that you need to get some new compliance technology and you want to:

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  • Make sure that all of the content creation requirements are captured and prioritised

  • Identify and evaluate systems and suppliers likely to be able to meet the requirements

  • Make sure that right solution(s) and supplier(s) are selected

If you are in this phase, the services below are most likely to be of interest:
The ideal content compliance solution for content creators in your organisation
Find the compliance technology (and supplier) that best meets your requirements
Pilot Implementation
3

You have selected some new compliance technology and you want to run a pilot to:

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  • Test / confirm that the system has the features and functionality as stated by the supplier(s)

  • Understand what’s involved in setting up the system

  • Assess how well the system(s) meet your requirements

  • Assess the likely benefits that will be delivered with a full rollout of the system(s)

  • Decide whether to progress to full rollout of the system(s)

  • Understand what non-system changes (such as processes or roles and responsibilities) should be made in order to maximise the efficiency improvements

If you are in this phase, the services below are most likely to be of interest:
The ideal content compliance solution for content creators in your organisation
Make sure that you have all of the right pieces in place to create compliant content in the best possible way
Minimise the costs and maximise the success of your content compliance projects
A content specific "compliance briefing" that provides everything needed to ensure that any content or material is compliant.
Full Implementation
4

You have decided to go ahead with the full implementation of new compliance technology and you want to:

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  • Complete the full rollout / implementation of the selected solutions

  • Ensure that the required improvements and benefits are achieved

If you are in this phase, the services below are most likely to be of interest:
Make sure that you have all of the right pieces in place to create compliant content in the best possible way
Minimise the costs and maximise the success of your content compliance projects
A content specific "compliance briefing" that provides everything needed to ensure that any content or material is compliant.
Review the impact of the changes made and identify opportunities for further improvement

Find out more about how we help creators

For any of the following, please contact us:

  • To get an example "compliance briefing"

  • To get an example of an Opportunity Assessment or Health Check report

  • To arrange a demonstration of the Compliance Briefing Service

  • Anything else!

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